MailPoet vs MailChimp – Which Newsletter Service to choose?


When it comes to deciding the right marketing strategy for your online business it is always advisable to explore all available options. Email marketing is one such area that cannot be ignored while crafting the best strategy for your business. A personnel email or newsletters could be a great way to reach out to your clients and generate new leads for your online business.

Choosing the right email plug-in could be tricky for your word press website. There are two commonly used emails plug-in MailChimp and MailPoet.

The purpose of this article is to help you choose the right email plug-in as per your business requirements.


MailPoet vs MailChimp


MailChimp is one of the most popular email marketing platforms used by many businesses small or large. It was started way back in 2001 as a side project to send newsletters by Ben Chestnut and Dan Kurzius. But now it has transformed into a fully fledged email marketing platform used by millions of customers across the globe. MailChimp has so much more to offer than just sending newsletters. It includes landing pages, social media posts, Facebook and Google ads, retargeting ads, email marketing automation, and more.

MailPoet, on the other hand, is an email marketing plugin that is designed keeping WordPress in mind. One of the best things about MailPoet is that you can design and send newsletters right from the WordPress dashboard. It has over 300,000 users across the world.  It is easy to use and set up and has a minimum learning curve.


Some important points to consider when choosing the right email platform for your online business.

  1. Ease of usage 

MailPoet lets you design, build and send, automated email newsletters directly from the WordPress dashboard. Also, its plugin is easy to setup and does not require any pre-registration or account activation. Once the plugin is installed you just need to define your email delivery partner and here you’re ready to start designing your campaigns immediately.

However in the case of MailChimp you need to do a whole lot of configuration that includes domain verification, linking your API to the MailChimp WordPress plug-in, and some other steps to follow. This might not feel exciting to a whole lot of users.


  1. Email Stats and Analytics

MailPoet only offers some of the basic email stats such as the open rate and the click rate in their free version. For advanced stats with complete details on open/click rates, you need to buy the paid version. Interestingly MailPoet offers a free premium plan if you want to use it for a small segment(less than 1,000) of subscribers.

MailChimp analytics has a wider scope and much more to offer. Its free version provides you with advanced delivery insights, open/click rates, comparison to industry averages, top links, locations, and much more.


  1. Free Plans Offered

MailPoet allows you to enjoy all the premium features for free for up to 1,000 subscribers. These features include – removal of the MailPoet branding, advanced analytics, and WooCommerce emails.

MailChimp in its free version provides a maximum email sending capacity of 12,000 emails per month with a subscriber limit set at 2,000 subscribers. 


  1. Comparison of Paid Plans

MailChimp offers a pricing model that depends on the number of subscribers and some extra features added for each plan.  


Free Plan ($0/month for 2000 subscribers): It includes email builder templates, website builder, and creating forms and landing pages.
Essentials Plan ($9.99/month for 500 subscribers): It has some extra features added to the free plan like having access to all email templates, A/B testing, and 24/7 Email & Chat support.
Standard Plan ($14.99/month for 500 subscribers):  Extra features added to the standard Plan like custom templates, dynamic content, behavioral targeting, send-time optimization, etc. 
Premium Plan ($299/month for 10,000 subscribers ): In addition to all the features included in the standard plan it has some more interesting features like advanced segmentation, multivariate testing, comparative reporting, quick phone support, and so on.
MailPoet Premium Plan:  This plan starts at $15/month for 1,250 subscribers and includes all the premium features as mentioned below. 
  • Design your own emails/newsletters and send unlimited emails with MailPoet Sending Service
  • Capture subscribers on your website or blog and send automatic email notifications for your blog posts
  • Use advanced analytics to learn more about your subscribers
  • Access email marketing features for WooCommerce
  • Welcome new subscribers automatically
  • Get expert help from the support team with paid Premium

A/B Testing: It is to be noted that MailPoet does not support A/B testing in any plan, as opposed to MailChimp’s Essentials Plan.

  1. Running successful Email Campaigns

Both MailChimp and MailPost allow you to design your own templates using drag and drop features. MailPost has easy-to-use inbuilt email templates in its free version, whereas MailChimp offers its templates and some useful enhancements such as the ability to insert GIFs, Instagram posts in paid plans only.

WordPress by default sends the entire post notifications in the RSS feed. This data is parsed by MailChimp to send post notification emails. Due to this limitation, MailChimp cannot be truly customized.

On the other hand, MailPoet is fully integrated with WordPress that enables it to fetch data directly from the WordPress database. This data can be further customized in many ways in its Automatic Latest Content module found in the email builder section of WordPress.

  1. Email Delivery Options

MailPoet allows you to send email in three distinct ways.

Web host delivery: 

Although this method can save you some money, it has poor email delivery rates. Also if the host’s email sending limit is exceeded you might end up with your account suspension or termination.

3rd-party delivery services: 

Email delivery via a third party like Amazon SES or Sendgrid is also supported by MailPoet.

MailPoet’s email sending service:

MailPoet’s own sending service optimized for email deliverability is capable of sending up to 50,000 emails/hour. It can be enjoyed in the free plan for up to 1,000 subscribers.

On the brighter side, MailChimp has world-class industry-leading network infrastructure and provides high deliverability rates.