Breadcrumb Navigation in WordPress & It’s Importance in SEO

Implement Breadcrumbs in WordPress Site

 

BreadCrumb Navigation & It’s Uses

 

Breadcrumbs are basically the navigational steps which we see on bigger sites. They help the users to see on which page / category they are. Breadcrumbs also play an important role in Google Search Rankings.

Majority of the times we implement everything on the wordpress considering the SEO, but breadcrumbs somehow gets missed.

Although there are many technical factors involved in ranking a particular site on SERP,  we have seen that websites with breadcrumbs may rank higher in Google Search if all other SEO Factors like On Page SEO & Off Page SEO are considered in place.

Breadcrumb navigation helps the users to understand on which page / section of the website they are and it helps them to reach back to the home page or main category.  They make the site more user friendly. They also help Google Bots to crawly and reach every internal page of the website thereby helping in better indexing of the site.

 

breadcrumb example

 

How to Implement Breadcrumbs on Your WordPress Website

When it comes to wordpress, most of the people use Yoast SEO Plugin. The best part is that Yoast SEO plugin also provides us with the feature to implement Breadcrumb navigation on our wordpress website.

 

It’s becomes very easy when you implement it using Yoast SEO Plugin.  These will be the steps :

  • On the wordpress dashboard, click on the Yoast Setting Options.
  • Then go the search appearance, and click on Breadcrumbs. Check the below image for reference

breadcrumbs seo

 

  • In the Breadcrumbs section, click on Enable Breadcrumbs.

 

breadcrumbs

 

  • In order to make it work, you will have to paste the following code from Yoast in the Header Section of your website.

<?php if ( function_exists(‘yoast_breadcrumb’) ) { yoast_breadcrumb( ‘<p id=”breadcrumbs”>’,‘</p>’ ); } ?>

This is one the many ways to implement Breadcrumbs in your wordpress website.

Let us know in the comment section if you face any issue.

2018-12-18T15:24:50+00:00